Marketing and Advertising Translation

In today's expanding global market, organizations and companies are experiencing unprecedented growth. To remain competitive and capitalize on these valuable opportunities, businesses must effectively engage in international trade.

Multilingual communication is crucial for launching new products or running promotional marketing campaigns. It not only reflects your brand image but also persuades your target audience to engage with your company, making accurate translation essential.

This is what unsuccessful advertising campaigns can lead to. Pepsi's "Come Alive with the Pepsi Generation": In the 1960s, Pepsi launched a campaign with the slogan "Come Alive with the Pepsi Generation." When translated into Chinese, the phrase was rendered as "Pepsi brings your ancestors back from the dead," which was both confusing and culturally insensitive. This mistranslation not only failed to resonate with the target audience but also caused significant embarrassment for the brand.

Another example: when KFC introduced its slogan "Finger-Lickin' Good" in China, the translation was rendered as "Eat Your Fingers Off." This awkward and unappetizing translation caused confusion and discomfort among potential customers, leading to a lack of engagement and negative perceptions of the brand. The failure to adapt the slogan culturally resulted in a significant marketing misstep.